Ettinger was founded by Gerry Ettinger in 1934 and is today still family owned and run by his elder son, Robert Ettinger. A brand that I have always admired for its original aesthetic and uncompromising British craft.
To celebrate the art of true craftsmanship I worked with Ettinger to produce a campaign around the brand’s top range, the Heritage Collection. Made from the finest traditional bridle leathers with hand-stitched handles and polished brass locks, these cases mean business.
Soon after setting up the company, Gerry Ettinger made himself a unique attaché case. It was different to the traditional classic at the time, with it’s smaller size and lighter weight. Not only was this one of the first bricks laid towards building the brand, but Gerry proved to be a visionary as it is still, 85 years later, Ettinger’s most popular attaché case.
The original attaché case is still used today by Robert Ettinger, his son, proving its extraordinary durability. And it has through its long life and many years of use developed a patina that is worth its years in gold.
In Ettinger’s signature colour: London Tan, the attaché is the ultimate expression of timeless British craftsmanship and is handmade over a twelve week period to the customer’s bespoke specifications.
The campaign film is shot in a stunning home in London’s Holland Park which was designed and developed by Echlin, a London-based architectural design and development studio.
Yours sincerely, Mathias le Fèvre